CAGE Automotive Start training

Cage Campus · Online training for dealerships

Connect. Activate.
Grow. Execute.

The CAGE Method, on demand, for every person on your floor. The same system we install in stores in person, ready the day you hire somebody new.

See plans What's inside

C

Connect

People to process, process to the technology, and the technology to a number you can see.

A

Activate

The CRM, the video workflow, the phone, and the BDC system. Turned on and actually used.

G

Grow

Appointments, closing rate, retention, and gross. Coached against a target, not a feeling.

E

Execute

Consistently, without a manager standing over it. That is the entire point of training.

What's inside

Built from real stores, not a studio script.

Every track in Campus came off a floor we actually worked. If a play is in here, it produced a number somewhere first.

Track

Internet Sales

The first hour, the follow up cadence, the appointment, and the show. Includes the daily flow your team runs before anything else gets touched.

Track

CRM Mastery

Statuses that mean the same thing to everybody, automations that fire correctly, and reporting a manager can run in ninety seconds.

Track

Video in the CRM

After hours video, micro moment video, post sale and service video. Scripts, setup, and the templates that converted at 5.9 percent against 1.5 for plain email.

Track

Phone and BDC

The hot lead standard, objection handling, and the call structure that turns a price shopper into somebody sitting in your showroom.

Track

Reactivation and Equity

Working the leads everybody else gave up on, and calling the customers sitting in equity before their term is up.

Live

Coach Cage, live

A monthly group call and weekly office hours with Durran. Bring your real numbers and your real problem. This is the part a video library cannot replace.

Straight talk

We are not trying to have the biggest library.

There are platforms with thousands of modules and a hundred instructors. If sheer volume is what you want, go buy one of those. Here is what we built instead, and who it is for.

The big catalog platforms

  • Thousands of modules across every topic imaginable
  • Dozens of celebrity instructors
  • Your team picks what to watch and hopes it connects
  • Nobody on the other end knows your store's name
  • Great if what you want is a library

Cage Campus

  • One method, taught in order, start to finish
  • One coach, and he learns your store
  • A defined path per role, so nobody guesses what comes next
  • Live monthly call and weekly office hours with real numbers on the screen
  • Built for stores that want a system installed, not content to browse

Pricing

Pick the seat count, not the sales pitch.

Month to month or annual. Cancel whenever. No setup fee and no per seat surprise on the second invoice.

2 months free

For one person

Individual

$47per month

Billed monthly, cancel anytime

  • Every training track
  • The Cage Community
  • Monthly group call with Durran
  • Weekly office hours
Join Campus
Most stores

For one rooftop

Dealership

$497per month

Unlimited users at your store

  • Everything in Individual, for your whole floor
  • Unlimited seats, including everyone you hire next year
  • Role based paths for sales, BDC, and managers
  • Manager dashboard so you can see who actually finished
  • Your CRM's video templates loaded in
Start your store

For three or more rooftops

Dealer Group

Let's talk

Priced on rooftop count and scope

  • Everything in Dealership, across every store
  • Group level reporting
  • Onboarding built around your process, not ours
  • Pairs with in-store and virtual workshops
Request pricing

Every plan is month to month unless you choose annual, and annual is simply two months free. If Campus is not moving a number in your store, cancel it. We would rather lose the subscription than have you carrying a line item nobody opens.

Before you ask

Questions we get on every call.

What is Cage Campus?

Cage Campus is the on demand training platform from CAGE Automotive. It teaches the CAGE Method, which stands for Connect, Activate, Grow, and Execute, across internet sales, CRM, video marketing, phone and BDC, and customer reactivation. It is the same system Durran Cage installs during in-store workshops, available online so a dealership can train every new hire the same way.

How is this different from the big automotive training libraries?

The large platforms compete on catalog size, offering thousands of modules from dozens of instructors. Cage Campus teaches one method in a defined order, with one coach who works directly with member stores on a monthly live call and weekly office hours. It is built for dealerships that want a system installed rather than a library to browse.

How many people can use one dealership plan?

Unlimited. The Dealership plan covers everyone at a single rooftop, including people you hire after you subscribe. There is no per seat charge and no true up invoice later.

Do we have to sign a contract?

No. Every plan is month to month. The annual option exists only because it saves you two months, not because it locks you in longer.

Do I get access to Durran directly?

Yes, on the monthly group call and during weekly office hours, on every plan including Individual. In-store workshops, virtual workshops, and private coaching are separate engagements because they use his calendar directly.

Does Campus replace in-store training?

No, and we will tell you that plainly. The biggest single jumps we have measured came from live in-store work. Campus is what keeps the process alive afterward, and what trains everyone you hire later. Most stores end up doing both.

Who is Durran Cage?

Durran Cage is the founder of CAGE Automotive and the coach behind Cage Campus. He has spent 24 years in the automotive business, including roles as an OEM District Sales Manager at FCA, Internet Director and General Sales Manager at Alan Vines Automotive Group, and Digital Retail Consulting Specialist at Cox Automotive. His automotive training content has passed 500,000 views.

Start today

Train the floor you have. And the one you hire next.

Pick a plan and your team is in within a few minutes. No install, no onboarding call required, no waiting on anybody's calendar.

See plans Talk to a human first