CAGE Automotive
(901) 244-4446 Score your store

For dealer principals and group executives

More sales.
Without more work.

We install the process, the follow up, and the automation inside your store. Your team does not work longer hours. They sell the appointments that start showing up.

Book a call See the numbers
Durran Cage on the phone, coaching a dealership team

BC Kia · Internet vehicles sold

Jan–Jun, YoY

Jan–Jun 2025

211

Jan–Jun 2026

0

+0%

392 more cars. Same team, same hours, same rooftop.

24 years inside the business

FordHyundaiKiaHondaNissanBuick GMCBMWLexusInfinitiJeepVolkswagen

Start here

Does any of this sound like your store?

You pay real money for leads and close well under 15 percent of them.

Most of your leads arrive after you close, and the industry takes roughly 42 hours to answer.

Your BDC sets appointments. Not enough of them show up.

Your service drive is full of customers sitting in equity that nobody is calling.

You bought a CRM and your team uses about one screen of it.

You cannot tie last month's ad spend to a single delivered car.

None of that is a people problem. It is a process problem, and process is installable.

The receipts

One store. Six months. Nobody worked a longer day.

BC Kia did not add staff, add hours, or change their pay plan. We changed how leads get worked and how the numbers get watched. Here is the before and after, straight out of their CRM.

What we measured Jan–Jun 2025 Jan–Jun 2026 Change
Internet vehicles sold211603+186%
Leads actually worked1,9883,817+92%
Lead close rate11%16%+5 pts
Average days to sale6.52.42.7x faster

$1M+

Estimated gross profit impact of the 392 additional cars, on the store's own numbers.

5.9% vs 1.5%

Conversion on video follow up against plain text email. This is the single biggest lever we install.

6.8x

In a separate 90 day test at the same store, the follow up with video sold 61 cars against 9. Same reps, same CRM.

No mystery about the target

The numbers we coach your team to.

100%

Every lead gets a video

80%

Contact rate

40%

Appointment set

30%

Appointment shown

20%

Sold

How to read this. These are one store's results, comparing January through June 2026 against January through June 2025, pulled from their own CRM reporting. Same six months a year apart, so seasonality is not doing the work. A dealership is a moving target and no honest consultant will tell you a single change caused every car. What we will tell you is exactly which levers we pulled, in what order, and which number we agreed to move before we started. We would rather hand you a figure you can verify than a bigger one you cannot.

What we fix

Three things. We go deep on them instead of wide on everything.

Plenty of firms will sell you a menu. These are the three areas where we can show you a number, and they happen to be the three that feed each other.

Pillar 01

Internet Sales

The lead comes in, and everything after that is process. We install the one your team will actually run.

  • Response time and the first hour
  • Phone, follow up, appointment, and show
  • BDC structure and daily standards
  • Manager accountability that is nightly, not monthly

Pillar 02

CRM

You already pay for it. Most stores use about one screen of it. We fix that before anyone tries to sell you a new tool.

  • Video templates built into the CRM
  • Customer reactivation campaigns
  • Statuses, automations, and processes
  • Reporting your managers will actually open

Pillar 03

Video Marketing

The single biggest lever we install, and the one with the cleanest proof behind it. Video converted at 5.9 percent against 1.5 percent for plain email.

  • After hours and micro moment video
  • Post sale and service retention video
  • Scripts your reps will say out loud
  • Distribution across your channels

How it gets delivered

Durran on your floor, or the system without him. Both are real options.

We are honest about this. The live work is where the biggest swings happen, and it is limited by one calendar. Everything else was built so you do not have to wait on it.

Durran, live

In-Store Workshops

Durran on your floor with your team. Process install, video setup, and the nightly numbers habit. This is the format with the biggest revenue swing, and the one with the fewest dates open.

Durran, live

Virtual Workshops and Live Coaching

The same coaching, on camera, for groups that are spread out or not ready for an on-site. Recurring live calls with your managers and your floor.

Team delivered

Online Coaching and Training

The full library, on demand, for every rep you hire after we leave. Your team gets trained the same way in month one and month twenty without booking anybody's time.

Team delivered

AI Consulting and Implementation

We scope it, our team builds it, and it runs without you managing it. Reactivation campaigns, equity outreach, and the Nexxus AI agents below.

Free, instant, no email required

Score your store in about 90 seconds.

Ten questions, taken straight from what we install on a floor. Check the ones that are true at your store today. Nothing gets sent anywhere until you decide to send it.

0of 10

Check the boxes that are true and your read appears here.

    The CAGE Method

    Four moves, run in order, every time.

    Same sequence whether we are fixing one BDC or running a fifteen rooftop group. Skipping a step is how stores end up with expensive tools nobody opens.

    C

    Connect

    People to process, process to the technology, and the technology to an outcome you can see on the board.

    A

    Activate

    The CRM, the video workflow, the automation, and the BDC system. Turned on properly and actually used.

    G

    Grow

    Appointments, closing rate, retention, and gross. We pick the number before we start so nobody argues about it later.

    E

    Execute

    Consistently, without you standing over it. If it needs the owner to push it every week, we built it wrong.

    Live now

    The lead that came in at 11 PM is already booked by morning.

    More than half of your leads arrive when the store is dark, and the industry answers them roughly 42 hours later. Voice, video, and chat pick up in seconds instead, qualify the customer, and drop a real appointment into your CRM. It runs on every Dealer.com site and it is already live in five rooftops.

    See if your rooftop qualifies
    Setup
    $499 one time
    Live in
    5 business days
    Your team's time
    About 2 hours
    Commitment
    Month to month

    No mystery, no long proposal

    How an engagement actually starts.

    A call and a CRM audit

    We look at what you already own and tell you plainly what is broken. You get that read whether or not you hire us.

    The in-store launch

    Two half-days on your floor. Team launch, process install, video setup, and the nightly numbers habit that keeps it from fading in three weeks.

    Monthly coaching

    Weekly calls, recaps your managers can act on the same day, and one agreed number we are both watching. Month to month.

    Investment depends on rooftop count and scope. You will have a real number before the first call ends.

    Durran Cage, founder of CAGE Automotive

    Who you are actually hiring

    Durran Cage

    Twenty four years in the automotive business, eight of them building this one. He has sat in nearly every chair that touches a car deal, which is why the coaching lands with a floor that has heard it all before.

    • OEM District Sales Manager at FCA
    • Internet Director and General Sales Manager at Alan Vines Automotive Group
    • Digital Retail Consulting Specialist at Cox Automotive
    • His training content passed 500,000 views on the RockED platform, which he helped grow past 1,000 rooftops
    Book a call with Durran Call or text (901) 244-4446

    Witnessed the best year ever

    I have found Durran to be extremely knowledgeable with any and all facets of the variable department. He especially excels in prospect follow up and all things digital. He develops and implements strategies to move each prospect to the next step.
    Alan Vines · Dealer Principal

    From 30 sales to 83

    He has an asset which is hard to find these days and it is called passion. I would recommend Durran to any dealer group that is interested in his expertise.
    J.R. Batchelor · Dealership

    Cutting edge strategies

    Durran is a goal oriented leader whose energetic approach inspires his team to move forward. He displays charisma and leadership traits naturally.
    Michael Bailey · Internet Sales

    Start here

    Give us one rooftop and 90 days.

    We will pick one number, work one list, and at the end you will know exactly what it did. If the number is not there, you will hear it from us before you hear it from your controller.

    Prefer to skip the form? Call or text Durran directly at (901) 244-4446, or email [email protected].

    We reply the same business day. No sequence, no drip, no sales floor calling you six times.